Hong Kong – April 3, 2007

Giordano International is proud to unveil its new Chinese logo, created by the Chinese art master Huang Yongyu who is internationally acclaimed for his woodblock prints, ink paintings and literary works. This contemporary interpretation of the established Giordano name reinforces the brand’s undiminished vitality and continued relevance for consumers in the rapidly developing Chinese market.

Born in 1924 in Fenghuang County, Hunan Province, Huang never received formal art training. By dint of natural talent and hard work, he taught himself art and literature. At the age of 16, Huang has already made a name for himself with his woodcut prints, which used bold lines and an unconstrained style. In 1949, Huang became the youngest teacher at the Central Academy of Fine Arts in Beijing. He turned to ink paintings in the 1970s, producing an abundance of coloured ink paintings depicting landscapes, flowers and birds using freehand techniques. His fresh themes and unique style of using traditional Chinese painting techniques combined with bold strokes and creative colour usage marked him as an original in contemporary Chinese painting. A multi-talented man, Huang has also published poems, essays, novels, screenplays and photo albums.

Giordano International Limited is a leading international retailer of men’s, women’s and children’s apparel under the brand names Giordano, Giordano Concepts, Giordano Ladies, Giordano Junior and Bluestar Exchange. Established in 1981, Giordano International now operates over 1,700 stores and counters in Greater China, Japan, Korea, Southeast Asia, Australia, India and the Middle East.