Hong Kong – March 19, 2007

Proudly supported by Giordano Concepts, the 31^st Hong Kong International Film Festival (31^st HKIFF) will take film lovers on an unforgettable cinematic journey with 16 world premieres, 9 international premieres and 22 Asian premieres plus over ten red carpet ceremonies, the biggest and longest festival in the history of the HKIFF.

The 31^st HKIFF, commencing on March 20, will run for a record-breaking 23 days though April 11 and is certain to break new ground again with all together 300 brand new titles, more than 500 screenings from over 52 countries around the world. To showcase this event, our four Giordano Concepts stores in Hong Kong have been redecorated in line with the HKIFF/Giordano slogan “Films Without Boundaries | World Without Strangers”.

In addition, we will also be issuing a series of limited edition T-shirts inspired by this year’s HKIFF theme: “I see it my way, I am my hero!”

Giordano International Limited is a leading international retailer of men’s, women’s and children’s apparel under the brand names Giordano, Giordano Concepts, Giordano Ladies, Giordano Junior and Bluestar Exchange. Established in 1981, Giordano International now operates over 1,700 stores and counters in Greater China, Japan, Korea, Southeast Asia, Australia, India and the Middle East.