Giordano re-opened its Manson House flagship store after a major
renovation. The store is 14,000 sq ft in size and opened in
November 1999. It was recently closed for a 3-week refurbishment
and had its soft-opening on March 10. The grand opening is
scheduled for Saturday, March 19.
¡§This is the first
major renovation of the store since its opening. We have done a
number of facelifts to update its look but have stopped short of
performing a major refurbishment until we have settled on a new
store concept. With this new store concept, we aim to present a more
contemporary and up-market image to our consumers. For instance, we
used white and charcoal for the shop front color scheme and made
back-lit pillars and fixtures a key design feature. This gives the
store a much more sophisticated, almost jewel-like, look, especially
at night. We have also modified the layout and re-designed the
fixtures and lighting to create a brighter, cleaner and more
comfortable shopping environment¡¨ said Iris Tang, Hong Kong and
China Sales Director. ¡§Actually, we first tested the new look in a
number of stores in Hong Kong that we renovated in 2004. The new
concept has been well received and customers have commented that the
refurbished stores are both classier and nicer to shop in. This is
borne out by the significant performance gains we have recorded and
we are confident that we will see the same for Manson House. We
will systematically roll out the new look to our other stores¡¨ Ms
Tang added.
¡§With its prime
location on Nathan Road in the heart of Tsimshatsui and its
impressive double-storey façade, the Manson House flagship store is
an important landmark for locals and tourists alike. As such, it is
an important standard bearer for Giordano. The refurbishment project
underscores our commitment to provide the best possible service and
shopping experience to our customers. It is also an important part
of our continuing efforts to renew and upgrade the brand. To this
end, we plan to invest HK$200 million in store refurbishment and
rollout worldwide in 2005. We are also planning a coordinated global
advertising campaign this year¡¨ commented Mr Peter Lau, Chairman and
Chief Executive of Giordano International Limited.
Giordano International
Limited is a leading international retailer of men¡¦s, women¡¦s and
children¡¦s apparel under the brand names ¡§Giordano¡¨, ¡§Giordano
Ladies¡¨, ¡§Giordano Junior¡¨ and ¡§Bluestar¡¨. Established in 1981,
Giordano International now operates over 1,500 stores and counters
in over 30 markets in Asia, Australia and the Middle East.
¡@
Giordano Unisex
¡@
Giordano
Ladies
Giordano Junior
¡@
For more information, please contact:
William Yue
Tel: +852 2746 4727
E-mail: williamyue@giordano.com.hk
