Giordano expanded its store network in the Middle East with the recent opening of its first franchised store in Cairo, Egypt. The 1,200 square feet store, located in the City Stars Mall, was opened on May 31. The mall, located just minutes away from the Cairo International Airport, is part of the City Stars complex which consists of a shopping mall, three international hotels and office and residential towers. The mall is both the largest and the first world class shopping mall in Egypt. ˇ§We are delighted with the positive reception we got from our customers. Following the success of our first store in Egypt, the company plans for more stores later in 2007 to firmly establish Giordanoˇ¦s presence in Egypt,ˇ¨ commented Mr Ishwar Chugani, Executive Director of Giordano Middle East.
Established in 1993, Giordano Middle East is a joint venture between Emirates Trading Agency (ETA) of Dubai and Giordano International Limited. Giordano Middle East operates over 140 stores and counters in the Middle East and Central Asia.
Giordano International Limited is a leading international
retailer of menˇ¦s, womenˇ¦s and childrenˇ¦s apparel under the brand names
Giordano, Giordano Concepts, Giordano Ladies, Giordano Junior, Bluestar Exchange and BSX. Established in 1981, Giordano International now operates
over 1,800 stores and counters in Greater China, Japan, Korea, Southeast Asia,
Australia, India and the Middle East.
