Hong Kong – June 30, 2007

The Department of Economic Development of Dubai recognized Giordano’s customer focused culture and excellent service standards by naming the brand as the ‘Best Service Performance Brand’ in the Large Business category and awarding its Wafi City outlet the ‘Best Service Performance’ award in the 2006 Dubai Service Excellence Performance awards.

“It is an honour to have our efforts recognized by the government of Dubai. Giordano as a brand is extremely customer focused, and we strive to offer each and every customer the undivided attention they deserve,” remarked Mr Ishwar Chugani, Executive Director of Giordano Middle East.

The winners were selected based on mystery shopper inputs and regular professional evaluation. ”We are proud to receive both awards. Giordano’s customer focused culture and total commitment to deliver outstanding service and quality enable the company to win its reputation for Service Excellence. The recognition is a sincere tribute to the personal dedication and efforts of every member of the extended Giordano family,” added Mr Chugani.

Established in 1993, Giordano Middle East is a joint venture between Emirates Trading Agency (ETA) of Dubai and Giordano International Limited. Giordano Middle East operates over 140 stores and counters in the Middle East and Central Asia.

Giordano International Limited is a leading international retailer of men’s, women’s and children’s apparel under the brand names Giordano, Giordano Concepts, Giordano Ladies, Giordano Junior, Bluestar Exchange and BSX. Established in 1981, Giordano International now operates over 1,800 stores and counters in Greater China, Japan, Korea, Southeast Asia, Australia, India and the Middle East.