Hong Kong – April 11, 2007

Following nearly six months of gestation, Giordano International kicked off its Bluestar Exchange re-branding program with the unveiling of the new BSX brand and the opening of the first BSX store in the Lung Cheung Mall in Hong Kong.

“The apparel retail market is getting increasingly competitive, regardless of whether you are talking about the high end or the mass market. In order to succeed, you must achieve meaningful differentiation from your competitors or else you risk becoming lost in the crowd. As such, we will be re-branding Bluestar Exchange to BSX, a youth-oriented urban brand that provides tasteful, basic and value-for-money apparel for everyday wear,” remarked Mr Peter Lau, Chairman and Chief Executive of Giordano International Limited. “The re-branding will proceed in phases, starting in Hong Kong in spring 2007. The first BSX store opened recently on March 31 and the initial customer feedback has been positive. We will closely monitor the performance in the coming weeks and make the necessary adjustments before rolling out the BSX brand more widely,” continued Mr Lau.

Giordano International Limited is a leading international retailer of men’s, women’s and children’s apparel under the brand names Giordano, Giordano Concepts, Giordano Ladies, Giordano Junior and Bluestar Exchange. Established in 1981, Giordano International now operates over 1,700 stores and counters in Greater China, Japan, Korea, Southeast Asia, Australia, India and the Middle East.