Giordano unveiled its Concept Store initiative in Taiwan last week with the launch of its Modern Vision / White Collection in four key downtown stores in Taipei, including its flagship stores in Taipei 101 and Taipei Square.

“White is the simplest colour in the palette, but Giordano shows how it can feel endlessly fresh and different by showing lots of white-on-white designs and outfits in a variety of fabrics and prints.  Not only are we bringing to market the most fashionable colour collection in summer 2006, Giordano also dressed up its flagship stores in Hong Kong and Taipei in stylish, abstract wall graphics and contemporary images.  Everything’s about being cool and collected” remarked Melinda Wong, Group Creative Director.

“With the unveiling of the four concept stores in Taipei, we now have eleven concept stores in the Greater China region, including the Shanghai and Guangzhou flagships in China, and the Causeway Bay and Tsimshatsui flagships in Hong Kong.  We will be launching the Concept Store initiative in Singapore in mid-August, targeting our key Ngee Ann City, Marina Square and Suntec City locations,” Ms Wong continued.

Giordano International Limited is a leading international retailer of men’s, women’s and children’s apparel under the brand names “Giordano”, “Giordano Ladies”, “Giordano Junior” and “Bluestar”.  Established in 1981, Giordano International now operates 1,700 stores and counters in Greater China, Japan, Korea, Southeast Asia, Australia, India and the Middle East.